Events Calendar

Registration | Flyer

Member $65 per webinar or $189 for series
Prospective Member $130 per webinar or $378 for series  

* Take advantage of special pricing by registering for all four webinars.

Overview

Long before the pandemic, skilled nursing and assisted living facilities were in a recruitment and retention crisis. There is little reason to believe that things will get any easier in the near future. If anything, COVID-19 has amplified the need to improve the quality of outreach, interviewing, strategies for making the best of first days, and retention processes and barriers.

In this four-part webinar series, Lou Ann Brubaker will offer on-the-ground and real world strategies you can implement immediately. Using an upbeat, positive approach, she will inspire you to make the changes important to your facility’s success.

Part I: Attracting the Staff You Want to Apply
May 11, 2021 | 2:00 – 3:00 pm

This webinar will help you correct the barriers that prevent people from applying for a job with your center like:

• making it way harder than it should be
• focusing on the wrong stuff in your outreach message
• ignoring the low-hanging fruit
• not impressing from the get-go 

Part II: Handling Job Applications with No Hiccups
May 13, 2021 | 2:00 – 3:00 pm

This webinar will help you:

• increase an applicant’s desire to work for you (even before the interview begins)
• create your facility’s compelling argument to join
• describe how your facility handles crises
• involve other staff
• incorporate the type of interview questions predictive of new hire success

Part III: Acing New Employees’ Start
May 18, 2021 | 2:00 – 3:00 pm

This webinar will help you:

• prepare for new staff member start
• explain why on-boarding isn’t what should really be happening
• identify ways to keep the first week interesting
• make new hire success a team sport
• understand why exit interviews are done at the wrong time 

Part IV: Retaining Your Team
May 20, 2021 | 2:00 – 3:00 pm

This webinar will help you:

• address the major drivers of why staff quit
• evaluate how the facility currently supports staff quality of life
• list the two HR activities that should happen annually
• explain how greater transparency with staff encourages retention

Presenter

Lou Ann Brubaker | President and Founder | Brubaker Consulting

Lou Ann Brubaker is a highly accomplished Senior Healthcare Consultant, Entrepreneur, and Educator with more than 30 years of success in the post-acute care marketplace.  Her areas of focus include management, occupancy, information services, and technology, and tata analytics.  Leveraging extensive experience teaching senior care to professionals ranging from C-suite to the front-line.

Brubaker is a valuable asset for early-stage to mid-size healthcare senior care provider organizations, as well as ancillary products/services companies, and tech and data management companies seeing expert assistance with new market development, strategy, post-acute care service rollout, or governance challenges.  Her key areas of expertise include sales strategy, customer relationship management, financial viability, operational administration, and educational seminars. She has received national recognition for her senior care management and marketing seminars. 

Brubaker is the President and Founder of Brubaker Consulting, a company providing management and marketing educational programming for a wide range of people working in the post-acute care environment.  In additional for more than 20 years she has offered sales education programs to ancillary organizations that provide services and products and wish to expand their market share within post-acute care. 

Sponsor Highlight

Special thanks to our webinar series sponsor Southern Pharmacy Services.

Registration Deadline

The deadline to register for each webinar is 5:00 pm the preceding day. Return to: VHCA-VCAL, 2112 W. Laburnum Avenue, Suite 206, Richmond, VA 23227 Fax: (804) 353-3098.

VHCA-VCAL Cancellation & Refund Policies

Registration fees are not refundable. All registrants will receive a copy of the recorded webinar and slides if you cannot attend the live event.

Continuing Education

This conference has been approved for Continuing Education for 4 total participant hours by NAB/NCERS—Approval #20220510-4-A74746-DL. Attendance will be monitored throughout all webinars. Partial credit will not be awarded. The webinars will be recorded, but NAB credit is only provided to registered participating attendees of the live sessions.